Frequently Asked
Questions

We specialize in direct-to-consumer (DTC) consumer brands across beauty, wellness, nutrition, fitness, and lifestyle. We work best with brands that have a clear product vision and a defined customer — whether you're pre-launch or already generating revenue.

Typically 3–6 months from concept to live sales, depending on scope. A brand starting from scratch (product development, branding, website, marketplace setup) takes closer to 6 months. Brands coming to us with an existing product and identity can often launch in 8–12 weeks.

We work on custom partnership structures tailored to each engagement. Most partnerships combine an equity stake with a service fee — this aligns our incentives with yours. We don't charge flat agency retainers for work we don't believe in. We'll walk you through our model on a discovery call.

No. We handle product development from scratch, including formulation, sourcing, manufacturing, and compliance. If you have a concept but no product, we can build it. If you have a product but no brand, we can brand it. We meet you wherever you are.

We manage end-to-end operations across Shopify, Amazon, Walmart Marketplace, and TikTok Shop. This includes listings, advertising, inventory planning, reviews, and account health. We're platform-agnostic and prioritize the channels that make most sense for your category and margin profile.

We're a venture studio, not an agency. Agencies advise and deliver projects. We build and operate — we have financial skin in the game on every brand we work with. That means we're not billing hours on work that doesn't move the needle. We succeed when the brand succeeds.

If you're a creator with an audience, we handle everything from product ideation to fulfillment — you focus on creating content. We bring the infrastructure: product development, brand identity, ecommerce store, marketplace presence, and operations. You bring authenticity and reach. Together we build a brand your audience actually wants.

Absolutely. We work with brands at every stage — from zero to $1M and from $1M to $10M+. If you're already selling but hitting a ceiling, we can audit your operations, identify growth levers, and come in as a hands-on growth partner with a clear plan to scale.

The Brand Readiness Assessment is a short 2-minute questionnaire that evaluates your brand's current state and readiness for growth. It covers your product, audience, goals, and timeline. Based on your answers, we provide a personalized readiness score and a recommended next step. It's the fastest way to understand where you stand.

We're headquartered in Los Angeles, CA. Our team and partners are distributed across the US and internationally, and we work with brands and creators globally. Geography is never a barrier — we operate in every major ecommerce market.