GreenPeak Nutrition

GreenPeak had been in market for two years when they came to us. They had a real product — a greens and adaptogens blend with solid reviews and repeat purchase behavior — but revenue had flatlined at $40K per month for the better part of a year. The founder had tried running paid ads himself, hired a freelance Amazon consultant, and tested a few influencer partnerships, but nothing moved the needle in a meaningful or lasting way.

The core problem was brand equity. GreenPeak looked and sounded like every other supplement brand in the $30–$50 price tier: clinical photography, aggressive benefit claims, packaging that could have belonged to any of a hundred competitors. In a category where trust is everything and differentiation is nearly impossible on ingredients alone, the brand had given consumers no reason to choose it over established names with more reviews and more ad spend.

The Amazon situation was particularly acute. Listings had been built without a coherent keyword strategy, A+ content was outdated and had never been A/B tested, and the brand was leaving significant organic ranking potential on the table. Meanwhile, TikTok Shop had emerged as a powerful acquisition channel for supplement brands — a channel GreenPeak had not touched at all.

We began with a complete brand audit before touching any live channels. The audit identified a latent positioning opportunity the brand had underplayed: GreenPeak's formulation was genuinely high-potency compared to mainstream competitors, with clinical-dose adaptogens that most brands underdose for cost reasons. We rebuilt the brand around this — new visual identity, reformulated packaging hierarchy, and a brand voice centered on the concept of 'performance-grade greens' for athletes and high-performers rather than the generic wellness crowd.

Amazon was the first channel we rebuilt. We rewrote all listings with a tiered keyword architecture covering head, torso, and long-tail terms, rebuilt A+ content with benefit-first storytelling, and restructured the sponsored ads campaign to focus budget on the highest-converting ASINs. Within 60 days, organic ranking on the primary greens powder keyword had moved from page 4 to page 1.

TikTok Shop was the growth unlock. We recruited 25 fitness and nutrition creators with audiences between 50K and 500K followers, seeded product, and trained them on content formats that convert in-feed — specifically, before/after energy narratives and ingredient breakdown content. We built out the TikTok Shop storefront with bundled SKUs to increase AOV, and added a performance affiliate structure tied to actual GMV. TikTok Shop alone generated $45K in its second month.

Revenue climbed from $40K to $176K per month over eight months — a 340% increase. Amazon accounted for roughly half the new volume, driven by improved organic ranking and a more efficient paid structure. TikTok Shop became the second-largest revenue channel within four months of launch, contributing 30% of total monthly GMV by month eight.

Equally important was the quality of the growth: customer acquisition costs dropped 38% year-over-year as organic and affiliate-driven channels reduced dependence on paid media. Repeat purchase rate improved from 19% to 31% after the rebrand, confirming that stronger brand identity directly improved customer retention.